General Dental

General Dental came to us with a vision for dental care that could have been pulled from the pages of Monocle; editorial, menswear-inspired and refined. What unfolded was an identity that feels more like a boutique than a clinic.

Drawing from the visual language of these cultural cues, Public Eye built a brand that brings warmth and character to a traditionally clinical category. The result is a dental practice that feels elevated, stylish, and professional without feeling sterile.